So, what are the reasons given by those people who believe selling and promoting goods and services no longer require the services of door drop leaflets?
They remind me of the learned people who proved that despite all the evidence to the contrary, it should be physically impossible for bumblebees to fly. These lofty thinkers give several sound reasons why leaflets should no longer work as a sales medium. It would appear that the holders of Domino’s franchises have not bought into the thinking of a large proportion of the chattering classes and some of the so-called experts in direct marketing -who like to think themselves progressive and trendy by condemning ink on paper-based direct selling.
They collectively replied that given we were in a digital age, they could not understand why the medium of leaflet distribution should be necessary to sell their products. It transpires that Domino’s Pizza asked their franchisees for their opinions on door drop leaflets.
This interesting premise was raised at a recent seminar on direct marketing.
